What should I consider when choosing color?

There are a wide variety of colors out there that one could choose from. When selecting a color it is best to take into consideration how color can affect ones mood. Research shows that each color has its own unique psychological effect. By knowing how the mind and body may respond to specific colors, you have a better chance of creating the right atmosphere for you.

RED. Red is an emotionally intense color that increases hart rate and body temperature. It is associated with energy, power, danger, and passion-and it’s a color that always commands attention. In studies it has been found to stimulate appetite, making it a good option for dining rooms.

ORANGE. Less aggressive than red, orange still gives the sensation of warmth and creates a sense of joy. Because it increases oxygen supply to the brain, it enhances mental activity. In it’s many variations, orange provides an invigorating and welcoming atmosphere.

YELLOW. Yellow, the color of the sun, is an energetic color that can lift the spirits and warm a room. It can also enhance concentration and speed metabolism. While it’s associated with happiness, yellow is also disturbing when overused. Studies have shown that people lose their tempers and babies cry more often in yellow rooms.

BLUE. Considered the most relaxing color in the spectrum, blue causes the body to release tension. But it can also create a sense of formality and be cold or even depressing. Blue has been found to be an appetite suppressant, so it should be used only as an accent in areas where you prepare or serve food.

GREEN. The easiest color on the eye. Green is both calming and refreshing, providing a feeling of renewal and harmony. It has also been associated with feelings of safety. One of the basic hues of nature, green is effective in almost any room, but particularly appropriate in kitchens and dining rooms.

VIOLET. Violet combines the calming effect of blue with the energy of red. Violet is associated with royalty and luxury, but-perhaps because it is rare in nature-it can feel artificial. It is the favorite color of many young children.

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